***Piracy campaign makes a quick and direct impact

An email campaign instigated by industry provokes US reaction

A campaign to mobilise ‘people power’ to urge governments to take more action on piracy (Fairplay 24, 1 March) has made an impact within days, according to Intertanko spokesman Bill Box.

The scheme encourages messages to be sent from its website direct to government representatives and within two days of its 1 March launch, the chief of staff to the US assistant secretary of state Andrew Shapiro had received 600 emails, prompting the US embassy in London to ask that the link be removed from the site. Box assured Fairplay that this would not be done, unless an alternative address was provided.

Although Intertanko initiated the campaign, it is supported by the Round Table of organisations, which also includes BIMCO, the ICS, Intercargo and the ISF, along with the International Transport Workers’ Federation. They jointly launched the ‘SOS Save Our Seafarers’ last week with advertisements in the Financial Times and The Wall Street Journal. These cost in excess of £100,000 ($162,765) Box said, but organisations in the US and elsewhere have repeated the advertisements at their own cost for more local audiences. Box has received many requests for the advert’s artwork, while Korean shipowners have translated it.

The website, www.saveourseafarers.com, enables visitors to send a personalised letter calling on their government to take five specific actions, but Box highlighted two as especially important: reducing the effectiveness of motherships and authorising naval forces to hold pirates and deliver them for prosecution.

A second phase of the campaign is planned with more industry organisations getting involved.